Attraction Marketing - Why You Should Be Using It to Build Your MLM Business

Have you ever been at a party or a gathering where everyone was having a good time and then Debbie Downer comes in with her negative mood/attitude and brings everyone down with her?  This is more of the concept of the transference of energy, but it's a good place to start talking about positive and negative influences on your life. The old cliche "Birds of a feather flock together" couldn't be more true here.  Positive people generally want to surround themselves with (are attracted to) other positive people.  Successful people (or people who want to be successful) generally surround themselves with (are attracted to)  other successful people.  We want to be surrounded with (are attracted to)  the influences that get us  to where we want to be, or keep us where we are.

Let's look at another concept... I am a firm believer that we speak things into existence.  I tell people all the time that they should never wish death on anyone, or lie about someone being hurt.  I have enough examples in my life to prove this theory. Take for example 2010... In July, my cat, whom I've taken care of for 16 years, and my grand-aunt, passed away within 24hrs of each other.  I was miserable at my J-O-B, not getting along with my immediate supervisor. In September, my sister was murdered in a domestic violence incident. In December, I was told that my grandmother was not doing well, health-wise.  I was outside, on a Monday in December, talking to my neighbor. Knowing what loss I had already faced, and my current job troubles, she asked me how I was doing.  I told her about my grandmother.  I actually said, out loud, "I am so ready to get this year over with and start fresh and new.  If anything else bad is going to happen, it needs to happen this year. I cannot take anything negative into the new year."  I lie to you not, my grandmother passed away the next evening on Tuesday.  You cannot imagine how horrible I felt to receive that news.  I knew better than to say things like that, but I was in such a place emotionally at the time, that I was in survival mode.  I had already been telling myself that 2011 was going to be a fantastic year, my year of success. I couldn't afford to start the year with something as physically and emotionally draining as yet another close family death.  Unfortunately, it was out into the universe before I could stop myself.

This is the Law of Attraction. The belief that positive and negative thinking (or speaking) brings about positive and negative physical results, respectively.  I have believed in this my whole life.  It has been popularized by books and films like The Secret, but I had been taught this concept as a child.  Remember the Little Engine That Could?  His "I think I can, I think I can"  speaking is what got him to the top of the mountain.  Some like to say that this was a lesson in optimism but I believe that his positive thinking got him positive physical results - Law of Attraction.

So What Is Attraction Marketing?

Wikipedia defines Attraction Marketing as:
The use of marketing techniques specifically designed to teach the customer what you are doing and how a service or product will benefit them well before they purchase it.
Basically, you are selling the customer on you BEFORE you ever ask them to purchase anything.  When your walk into a room, you always want your reputation to precede you.  Your reputation is your personal brand.  Just as in any type of business, you always want to brand your company and or product.  A lot of Network Marketing gurus like to call your personal brand You, Inc. so I will stick with that.

We watch Attraction Marketing take place every single day.  It's, by far, not a new concept.  Traditional advertisers and marketers, even celebrities use this!  The most successful  multi-level marketers use this to grow their businesses, which makes this one of the most essential concepts for you to understand in or for you to be successful.  The Network Marketing techniques provided to you in my training are based around this concept. That why it works!

People will be attracted to You, Inc. because it will get them where they want to be, or keep them where they are.  They have and interest in what you can offer them.  What is it that you can offer them?  Information and knowledge that will make them as much, if not more, of a success as you are.  However, you need to sell (show) them that you know something that they don't and that what you can give them will work for them, they way it's worked for you.

Why Should I Use Attraction Marketing To Build My MLM Business?

Isn't it obvious already?  Attraction Marketing is what will bring people to you. This concept is what will keep you from ever facing rejection, keep you from wasting time on "tire kickers" or people who want to ask a billion questions before they decide NOT to join your downline, enable you to have a steady flow of endless leads for your business.  This type of marketing is what will bring the people who are looking for what you are offering to you while you sleep or vacation.  You know who those people are, your Target Market.  Better yet, it's a concept that can be taught to and repeated by your downline to gain them the same success.


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